Markeetey is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Markeetey strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Markeetey, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Markeetey Echo, Alexa, Just Walk Out technology, Markeetey Studios, and The Climate Pledge are some of the things pioneered by Markeetey.